Welcome To The Home Of The One and Only Jerkit Lure!

The Jerkit Lure is designed to look and act like a live minnow. Dependent on the way you move the rod is how the Jerkit maneuvers through the water. You can fast retrieve or troll and it imitates a natural swimming fish or you can Jerk It and it darts, dives and turns in different directions. Watch our video demonstration to get a feel for the reel deal!

We offer our pre made colors and if you have a particular color  that works for the lake, pond or ocean you fish regularly then feel free to give a call or send an email and we will custom pour the color  you are looking for!

Thank you for your continued support and we look forward to seeing the pictures of all the LUNKERS you bring in!


Jerkit Lures
Contact Info

Physical Address:
Newport Beach, CA


Office Phone:
Hours of Operation

Payment Options
The jerkit Lure kit Fan Video